Bras N Things | 'This is Where I Change'
Bras N Things needed a creative way to bring their This Is Where I Change campaign to life in-store. The campaign centres around the powerful message: "Our change rooms have always been more than just four walls – they’re where women stand between confronting reflections and emerging confidence, where private moments lead to public transformations." To translate this vision into the retail space, they partnered with us to conceptualise and design the window display.
Our solution? A dressing-room inspired activation that brought the campaign’s theme to life. The challenge was enclosing open-backed windows to create an intimate, enclosed dressing room experience. Our team stepped up with a thoughtful design solution: using reflective boards to craft a curved structure that transformed the space and acted as mirrors. The final design featured mannequins on rotating turntables, elegant pink lifelike curtain decals, and a custom neon sign glowing with the campaign tagline.
The result? A striking, eye-catching activation that perfectly embodies the campaign’s transformation theme and creates a memorable moment for shoppers. From concept to installation, Styleprint continues to deliver impactful visual merchandising solutions that enhance brand storytelling in retail spaces.
Styleprint create world-class display campaigns and activations specialising in multi-outlet retail. We understand the pulse of retail, pair this with our creative, production and technology capabilities our offering is unmatched in Australia. We can bring any creative vision to life effectively - let's chat about your requirements today, email us now.